PAOLO PAREA
Born in Rome, he trained at his city’s design institute, the ISIA. After completing his studies, he joined the LENCI studio, which gave him the opportunity to build considerable expertise in close contact with leading companies in various market sectors. He worked in everything from bathroom fixtures to furniture, fitness equipment to spa equipment, the private and public automotive sector to the more specific realm of electric motors. He oversaw traditional modelling, prototyping, engineering, and for four years was head of the design department. Having left the studio after ten years, he worked with various companies and soon teamed up with two colleagues to form the TRIADE studio, expanding his activity to include the creation of trade fair booths, showrooms and interior design shops. Meanwhile, he also began teaching packaging design and product design at the university level. He has earned various awards, including selection for the DESIGN INDEX and DESIGN CODEX, and has taken part in various exhibitions. At present he has struck out on his own by founding the PAREA DESIGN STUDIO, through which, alongside his previous activities, he has forged new partnerships in the world of graphics and entertainment.